Detailed information about processing activities

Your privacy is important to us

This document is a supplement to the MSAB Privacy Policy and describes in more detail MSAB processing activities, the legal ground for the processing and for how long we store the personal data.

How does MSAB collect personal data?

MSAB collects personal data and other information in a variety of ways, including when you choose to:

  • sign up for our subscription services, for example a newsletter;
  • register to attend our training and seminars;
  • participate in surveys or complete a form;
  • offline, for example when you visit one of our offices or during phone calls with sales representatives or other employees of MSAB,
  • otherwise interact with MSAB, for example when you express an interest in our products or services at a trade show, marketing event or other in-person events, or through our website, or when your organisation
  • buy our products and services or receive support; or
  • register and manage MSAB product licenses on our MSAB Customer Portal.
  • In certain situations we may also obtain information about you from our third party partners and suppliers about your interactions with them.

For what purposes do we process personal data?

To provide products and fulfil our commitments to customers, partners and suppliers

We process your personal data to deliver products and/or services your organization has ordered from us, including to provide information on new releases, updates, features, training opportunities and best practice.

Personal data

Contact details such as name, address, e-mail address and telephone number. Communication. Order and delivery details. License subscription information, for example user details for our Customer Portal and Forensic Forum.

Legal basis for processing

Legitimate interest: The processing is necessary to achieve the legitimate interest to fulfill our commitments to customers, partners and suppliers and to maintain the relationship.

For how long is the personal data stored?

The data is retained for the purpose as long as necessary for the performance of the contract and/or as long as there is an existing customer, partner or supplier relationship.

Respond to requests, inquiries and provide information about MSAB and our products and services.

To respond to your requests and inquiries and provide information about MSAB and our products and services, for example to potential customers in connection with trade shows, in-person meetings or when you visit one of our offices or contact us through our web forms or chat application.

Personal data

Contact details such as name, address, e-mail address and telephone number. Communication, for example details about your question and our response.

Legal basis for processing

Legitimate interest: The processing is necessary to achieve the legitimate interest to respond to requests and inquiries you initiate.

For how long is the personal data stored?

The data is retained for the purpose as long as necessary to manage and respond to your request.

Customer Support

To give you support and respond to your questions relating to products and services we are providing to your organisation, for example information about cables, technical support and license renewals.

Personal data

Contact details such as name, address, e-mail address and telephone number. Communication, for example details about your support question and our response. Order and delivery details. License subscription information, for example user details for our Customer Portal and Forensic Forum.

Legal basis for processing

Legitimate interest: The processing is necessary to achieve the legitimate interest to fulfill our commitments to customers, partners and suppliers and to maintain the relationship.

For how long is the personal data stored?

The data is retained for the purpose as long as necessary for the performance of the contract and/or as long as there is an existing customer, partner or supplier relationship.

Relevant offers, product information etc.

Keep you informed about MSAB products, services, features, events and case studies which we believe you will be interested in, invite you to participate in training, seminars and surveys, send relevant communication that you have subscribed to receive, such as newsletters, and follow up the communication.

Personal data

Contact details such as name, address, e-mail address and telephone number. Communication. Subscription details. User generated data in interaction with us, for example when using our website or comments you add on our social media accounts.

Legal basis for processing

Legitimate interest: The processing is necessary to achieve the legitimate interest to communicate with you and your organization. Consent: For some of the processing activities we ask for your consent.

For how long is the personal data stored?

The data is retained for the purpose as long as there is a potential or existing customer, partner or supplier relationship. Consent may be withdrawn at any time.

To manage, develop and improve the operations of MSAB, its products, services, websites, portals and applications, and for security and safety reasons.

We process your personal data for internal administrative purposes such as statistics and to develop and improve the operation of MSAB and its products and services. This includes generating reports and statistics for evaluation of MSAB offers, use of products, services, support and websites, managing the customer base and conducting market research. To update, supplement, correct and take other steps to keep your personal data and other data that we process accurate and relevant.

To detect, investigate and prevent activities that may be offensive, detrimental, malicious, fraudulent, criminal and/or violate our policies or applicable laws, to ensure network and information security, to assess performance of our websites, portals and other applications and use thereof.

Personal data

All personal data specified under each processing.

Legal basis for processing

Legitimate interest: The processing is necessary to achieve the legitimate interest to develop, improve and protect our business.

For how long is the personal data stored?

The data is retained for the purpose during the period required to create a certain report, statistics or other requested documentation and to review the information, or the period required to investigate a certain incident or misconduct and to review the information.

Financial and accountancy

For financial and accountancy reasons, including to comply with bookkeeping regulations.

Personal data

Contact details such as name, address, e-mail address and telephone number. Communication. Order and delivery details. Payment details.

Legal basis for processing

Legal obligation and legitimate interest: The processing is necessary for compliance with legal obligations and good record keeping practices.

For how long is the personal data stored?

The data is retained for the purpose as long as required in order to fulfill the legal requirement.

Legal compliance

To comply with and enforce applicable legal requirements, regulations, decisions and orders by courts and governmental authorities, to protect our legal interests, and to assist data subjects to exercise their data privacy rights etc.

Personal data

Contact details such as name, address, e-mail address and telephone number. Subscription details. Communication. Order and delivery details. Details on performance of an agreement. Personal data required to comply with export control regulations and other applicable law.

Legal basis for processing

Legal obligation and legitimate interest: The processing is necessary to comply with legal requirements, to manage any data subject request, to defend, assert and to determine any claims.

For how long is the personal data stored?

The data is retained for the purposes as long as required in order to fulfill the legal requirement and as necessary to protect our legal interests.

Personal data is kept in a form which permits identification for no longer than necessary for the purposes for which the personal data are processed. Time limits are established for erasure or for periodic reviews. We take steps to ensure that personal data which are inaccurate are rectified or deleted.