New Research Highlights Significant Growth for Mobile Industry
The world still has some way to go before it is fully mobile, with global subscriber penetration standing at just 45 per cent despite the huge strides made in countries such as China and India, according to a new report from industry body The GSMA.
"This research, for the first time, highlights the difference between mobile connections and individual mobile subscribers, and points to a significant growth opportunity for the mobile industry as we continue to connect the world’s population,”
said Anne Bouverot, Director General of the GSMA.
“By identifying inactive SIMs and multiple SIM ownership, we have developed the most accurate measurement of the global mobile subscriber base, which shows that only 45 per cent of the world’s population has subscribed to mobile services.”
Europe has the highest mobile penetration in the world, with countries such as Denmark, Finland, Germany and the UK already averaging close to 90 per cent subscriber penetration. Africa currently has the lowest penetration, with only one out of three people in the region subscribing to mobile services in 2012, a figure that is expected to increase to 40 per cent in 2017.
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